CHILI GraFx

CHILI GraFx is the premier AI-powered platform engineered for high-volume visual content production. It is specifically designed for retail and shopper marketing teams, as well as brands and agencies, who need to create, adapt, and scale branded assets with unprecedented speed and consistency. The platform's core value proposition lies in transforming manual, time-consuming graphic production into an automated, streamlined workflow. By centralizing brand control within intelligent "Smart Templates," CHILI GraFx empowers local and regional teams to generate on-brand, localized, and data-driven campaign assets in minutes, not months. This eliminates the traditional trade-off between speed and quality, ensuring every piece of content—from digital ads and social media posts to in-store signage and direct mail—adheres to strict brand guidelines. Ultimately, CHILI GraFx helps organizations boost creative output, reduce operational burden, and turn big data into compelling, personalized visual storytelling at scale.

Smart Templates

Smart Templates are the intelligent foundation of CHILI GraFx. These are not static files but dynamic, rule-based designs created by central brand teams. They embed brand guidelines, approved assets, and logic for text, imagery, and layout. This allows non-designers in local markets or stores to generate perfectly branded variations by simply inputting data or selecting options, ensuring consistency and compliance across thousands of assets without manual oversight.

Automated Localization & Adaptation

This feature enables the rapid adaptation of core campaign materials for different regions, languages, and store-specific promotions. Users can automatically swap text, imagery, and offers based on data inputs or selections. The system handles resizing, reformatting, and regulatory adjustments, allowing teams to produce culturally tuned, relevant content for any channel while maintaining a unified global brand identity.

Data-Driven Graphics Engine

CHILI GraFx seamlessly integrates with data sources, such as CRM systems, product catalogs, or spreadsheets. This engine pulls real-time information to populate templates, automatically generating thousands of unique, personalized graphics. It turns customer data, product details, or promotional offers into targeted visual content, enabling precision marketing at a massive scale, from personalized direct mail to dynamic digital displays.

Centralized Brand Governance

The platform provides a single source of truth for all brand assets and rules. Marketing leaders can lock down logos, color palettes, fonts, and approved imagery while defining flexible areas for local input. This centralized control model guarantees that every asset produced, regardless of who creates it or where, is automatically brand-proofed, eliminating the risk of off-brand executions and streamlining the approval process.

Shopper Marketing at Scale

Enable national brand teams to launch a master campaign and empower hundreds of local store managers or franchisees to create their own store-specific versions. Each location can insert local promotions, events, or imagery into pre-approved Smart Templates, producing tailored in-store signage, social posts, and flyers in minutes with guaranteed brand consistency.

Automated Direct Mail & Personalization

Transform customer data into highly personalized print and digital communications. By connecting CHILI GraFx to a customer database, marketers can automatically generate unique direct mail pieces, postcards, or email graphics that feature individual names, tailored offers, and location-specific messaging, turning traditional print into a powerful, data-driven channel.

Retail & Promotional Campaigns

Streamline the production of weekly or seasonal promotional materials for large retail chains. Automate the creation of thousands of product-specific ads, shelf talkers, and digital banners by feeding product catalogs and pricing data directly into templates. This ensures fast, error-free rollouts of complex promotional campaigns across all store formats and online channels.

Agency Client Asset Production

Creative and marketing agencies use CHILI GraFx to deliver exceptional value to clients. They build sophisticated Smart Template systems that allow client teams to self-serve their own daily graphics—like social media assets or sales presentations—while the agency maintains creative control and focuses on high-level strategic work and campaign concepts.

Who is CHILI GraFx designed for?

CHILI GraFx is designed for enterprise marketing teams, retail organizations, global brands, and creative agencies that produce high volumes of visual content. It is ideal for roles focused on brand management, shopper marketing, local marketing operations, and creative production who struggle with scaling consistent, on-brand assets across multiple regions, channels, and campaigns.

How does CHILI GraFx ensure brand consistency?

Brand consistency is enforced through centrally managed Smart Templates and a robust governance engine. Brand managers define and lock core elements like logos, colors, and fonts. The templates contain rules that control what local users can and cannot change, ensuring every output automatically complies with brand standards, regardless of who creates it or where it is produced.

Can CHILI GraFx integrate with our existing systems?

Yes, CHILI GraFx is built for integration. It offers connectors and APIs to seamlessly connect with Digital Asset Management (DAM) systems like Bynder, product information management (PIM) tools, data warehouses, and web-to-print solutions. This creates a connected ecosystem where approved assets and live data feed directly into the automated content creation workflow.

What is the difference between a template and a Smart Template?

A traditional template is a static file that requires manual editing, leaving room for human error and brand deviation. A Smart Template is dynamic and intelligent. It contains embedded business logic, rules, and connections to data sources, allowing it to automatically adjust layout, text, and imagery based on user input or data feeds, guaranteeing brand-proof outputs every time.