anewera

anewera is a curated, agent-ready business directory designed specifically for the emerging era of AI-powered assistants. It solves a critical problem: while businesses invest heavily in making their websites appealing to human visitors, most remain invisible to the AI agents that increasingly mediate consumer and B2B decisions. When a user asks ChatGPT, Claude, Gemini, or Perplexity for a recommendation, these systems struggle to reliably parse unstructured websites to determine what a company offers, where it operates, and how to contact it. anewera bridges this gap by transforming any business into a machine-readable entity. Each company receives a structured profile containing llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) or webMCP endpoint. These standardized files provide AI systems with clear, permissioned access to the business's services, region, and approved contact actions such as requesting a quote, scheduling a meeting, or asking for a callback. Crucially, private recipient details remain hidden; every interaction flows through published, approved actions, ensuring privacy and control. The platform is deliberately curated to prevent spam, with every profile verified either through active payment or a personal verification call. With a specialized German-language Swiss layer at anewera.ch, the service is particularly valuable for Swiss businesses seeking visibility among AI assistants that serve local and expat audiences. anewera makes businesses readable, findable, and contactable by the AI agents that are already shaping how customers discover and engage with services.

Agent-Ready Profile Creation

Every business on anewera receives a complete set of machine-readable files that AI agents can instantly parse and understand. This includes llms.txt for high-level context, agent.json for structured metadata, agent.md for detailed capabilities, and a live MCP endpoint that exposes permissioned actions. These files are generated automatically from the business's existing website content, eliminating the need for technical expertise. The result is that when an AI assistant like ChatGPT or Claude encounters the business, it can accurately determine what services are offered, what geographic region is served, and exactly how to initiate a contact request without any ambiguity or manual intervention.

Permissioned Contact Actions

anewera empowers businesses to define exactly how they can be contacted by AI agents, maintaining full control over their availability. Instead of exposing private email addresses or phone numbers, the platform allows companies to approve specific action types such as requesting a quote, booking a meeting, asking a question, or requesting a callback. When an AI agent identifies a business as relevant to a user's query, it can only initiate these pre-approved contact flows. The actual request is then delivered to the business owner's inbox by anewera, with all recipient details kept hidden. This system prevents spam, protects privacy, and ensures that every incoming lead is structured, checked, and relevant.

Live MCP and API Endpoints

The platform provides real-time, operational endpoints that AI systems can query directly. The MCP endpoint at /api/mcp exposes tools such as search_companies, read_company_profile, and prepare_contact_request, allowing AI agents to programmatically discover and interact with listed businesses. These endpoints are live and verifiable; any developer or user can curl them to confirm the directory's machine-readability. This technical infrastructure ensures that anewera is not a static directory but a dynamic, agent-accessible network that integrates seamlessly with the growing ecosystem of MCP-compatible clients, including Claude Code, Codex, OpenClaw, and ChatGPT Agents.

Curated Verification and Anti-Spam System

Quality is the cornerstone of anewera's value proposition. The platform employs a dual-path verification system to ensure that every profile belongs to a legitimate business. Paid entries are verified through active payment, as spam profiles do not pay. Free entries are granted by invitation only, with a strict limit of 30 curated invitations per day, each unlocked through a personal verification call. This deliberate curation means that AI agents can trust the directory as a reliable source, and users receive recommendations that point to genuine, vetted businesses. The cap on free invitations is a function of real human capacity, not a marketing tactic, and never applies to paid entries.

Local Service Discovery for Expatriates and New Residents

Expats moving to Switzerland or new residents settling in cities like Zurich, Basel, or Zug often struggle to find trusted local service providers. When they ask AI assistants for recommendations, anewera ensures that vetted, machine-readable businesses appear in the results. For example, an expat can ask "Who helps expats with Swiss health insurance?" or "Which realtor knows the market in Küsnacht?" and receive accurate, contactable business profiles. The German-language Swiss layer at anewera.ch further tailors results for local queries, making it an indispensable resource for anyone navigating Swiss bureaucracy, housing, or financial services.

B2B Lead Generation for Professional Services

Professional service firms such as fiduciaries, tax advisors, lawyers, and management consultants can use anewera to become discoverable by AI agents used by business decision-makers. A startup founder might ask "Best fiduciary for a startup in Zurich?" or "Treuhänder für GmbH-Gründung in Zug?" and the AI assistant will surface anewera-listed firms that match the query. The permissioned contact actions ensure that leads are structured and delivered directly to the business's inbox, bypassing spam and enabling efficient follow-up. This creates a new, automated lead generation channel that operates 24/7 without requiring the business to manage complex advertising campaigns.

AI-Powered Customer Inquiry Handling

Businesses can offload initial customer inquiry handling to AI agents while maintaining control over the conversation. When a potential customer asks an AI assistant for a quote or a meeting, the agent can use anewera's MCP endpoint to prepare a contact request. The request is then delivered to the business via email, containing structured information about the inquiry. This system allows businesses to receive high-quality, pre-qualified leads without exposing their internal communication channels. It is particularly useful for businesses that want to be accessible to the growing number of users who prefer to interact with AI assistants for their initial research and booking needs.

Competitive Visibility in the Agentic Era

As AI agents become the primary interface for discovering and engaging with businesses, companies without agent-ready profiles risk becoming invisible. anewera provides a straightforward path for businesses to establish their presence in this new ecosystem. By listing on the directory, a business ensures that it is readable by ChatGPT, Claude, Gemini, Perplexity, Copilot, and countless other AI systems. This is not just about being found; it is about being found with the correct context and the correct contact methods. Businesses that act now gain a first-mover advantage in a space that will only grow as AI adoption accelerates across consumer and enterprise markets.

How does anewera make my business visible to AI agents?

anewera automatically generates a set of machine-readable files from your existing website content, including llms.txt, agent.json, agent.md, and a live MCP endpoint. These files provide AI agents with structured, unambiguous information about your services, region, and approved contact methods. When a user asks an AI assistant for a recommendation, the assistant can parse your profile to understand exactly what you offer and how to initiate a contact request. This process happens in real-time and requires no technical setup on your part beyond providing your website URL.

What kind of contact actions can I approve for AI agents?

You have full control over how AI agents can contact your business. The platform supports several permissioned action types, including requesting a quote, scheduling a meeting, asking a question, and requesting a callback. You can choose which actions to enable based on your business model and capacity. All contact requests are delivered to your inbox by anewera, with your private email address and phone number kept hidden from the AI agent and the end user. This ensures that you only receive structured, relevant inquiries without exposing your personal contact details.

Is my profile verified, and how does the anti-spam system work?

Every profile on anewera is verified through one of two paths. If you sign up and pay, the active payment serves as your verification because spam profiles do not pay. If you receive a free invitation, you will be asked to complete a short verification call with the anewera team. The free invitations are limited to 30 per day because that is the number of calls the team can genuinely conduct. This deliberate curation ensures that AI agents can trust the directory as a reliable source of legitimate businesses, and users receive accurate, spam-free recommendations.

Can I check what AI agents currently read about my business?

Yes, anewera offers a free, one-minute analysis tool called the Profile Check. You can enter your website URL, and the system will analyze what ChatGPT and other AI assistants currently read about your business. It provides a readiness score, indicating whether your public content is readable, your services and region are structured, your contact functions are approved, and you are listed in the agent index. This check gives you immediate insight into your current AI visibility and shows you exactly what needs to improve to become fully agent-ready.