Right Suite vs What a Story

RightAudience

RightAudience identifies your most viable customer segment by running your product offer past 50+ detailed buyer archetypes. It ranks these segments by purchase intent, showing you exactly which group is most likely to convert. This prevents the common pitfall of targeting an exciting but unprofitable audience, saving you from months of demos that never close and directing your sales efforts toward the highest-potential pipeline from day one.

RightPrice

RightPrice tests multiple price points against your target audience to determine the optimal pricing strategy. It reveals not just what buyers are willing to pay, but also identifies if you are leaving money on the table by being underpriced or creating friction by being overpriced. This data ensures your pricing maximizes perceived value and conversion rates, directly impacting your revenue and sustainability.

RightMessaging

RightMessaging analyzes your core value propositions, hero copy, and email sequences to predict what will truly resonate. It tests different angles and phrases against simulated buyers to show which messages will land, drive engagement, and ultimately compel action. This takes the guesswork out of crafting your narrative, ensuring your communication clearly articulates why buyers should choose you.

RightAd

RightAd validates your advertising creative before you spend a dollar on campaigns. It evaluates ad concepts, visuals, and copy to predict which combinations will "stop the scroll" and generate clicks. This feature allows you to refine your ad strategy based on simulated engagement data, dramatically improving your click-through rates and lowering customer acquisition costs from the very first campaign.

End-to-End SaaS Video Production

What a Story provides a complete, hassle-free production journey tailored for SaaS products. From the initial strategy session to final delivery, they handle scriptwriting, storyboarding, UI animation, sound design, and video marketing strategy. This holistic approach ensures a cohesive final product that accurately represents your brand and speaks directly to your target audience, all managed through a single, dedicated point of contact.

Data-Backed Results and Social Proof

The agency's credibility is built on demonstrated success. They showcase impressive metrics from their portfolio, including helping clients raise over $1 billion, achieving 3x MRR growth within three months for some, and maintaining a 100% client satisfaction rating. This focus on concrete outcomes, rather than just artistic merit, provides clients with confidence that their investment will contribute directly to key business objectives.

Unlimited Revisions and Dedicated Support

What a Story commits to a collaborative and flexible process, offering unlimited revisions during the production stages. Clients are paired with a dedicated Creative Director and have the freedom to provide extensive feedback on scripts, designs, and edits. This ensures the final video aligns perfectly with their vision without the stress of restrictive change limits or additional fees.

Exclusive Video Marketing Perks

Beyond just video creation, clients gain access to the agency's expertise in video marketing. This includes strategic guidance on how to deploy the video for maximum impact across platforms, from social media ads to event launches. These perks are designed to help the video work harder, extending its value and ensuring it integrates effectively into the client's broader marketing ecosystem.

Validating a New Product Launch

Before investing heavily in development and marketing for a new product, founders can use Right Suite to test its core assumptions. They can validate the target audience, optimal price point, and key messaging simultaneously. This ensures the product is launched with a strategy already proven to resonate, significantly de-risking the launch and improving time-to-market success.

Refining an Existing GTM Strategy

Teams with stagnant growth or high customer acquisition costs can use the platform to diagnose weaknesses. By testing different audience segments, messaging angles, or pricing tiers, they can pinpoint what is killing their conversion rates. This allows for precise, data-informed iterations to their strategy, revitalizing campaigns and improving overall marketing ROI.

Agency Client Strategy Development

Marketing and growth agencies can leverage Right Suite to build compelling, evidence-based strategies for their clients. By validating audience targeting, positioning, and channel selection upfront, agencies can present strategies backed by simulated data, building greater client trust and demonstrating a higher likelihood of campaign success before execution begins.

Preventing Pipeline Waste for Sales Teams

Sales leaders can use RightAudience and RightPositioning to ensure their outbound efforts are focused on the most promising segments. By identifying which buyer profiles have the highest purchase intent, they can tailor their outreach and prioritize leads that are statistically more likely to close, making the sales team more efficient and effective.

Explainer Videos for Complex SaaS Products

Ideal for startups with innovative but complicated technology. What a Story excels at distilling intricate features and workflows into simple, engaging explainer videos. This clarifies the product's core value proposition for potential customers, reducing friction in the sales funnel and driving user adoption by making the complex easily understandable.

High-Conversion Product Demos and Walkthroughs

Used to guide potential customers through a product's user interface and key functionalities. These videos serve as powerful sales tools on landing pages or in sales pitches, demonstrating the product in action. They build trust, pre-empt common user questions, and are designed specifically to increase conversion rates and shorten the sales cycle.

Fundraising and Investor Pitch Videos

Tailored for SaaS companies seeking investment. What a Story crafts compelling narratives that showcase the product's market fit, innovation, and growth potential. These videos are designed to capture investor attention quickly, communicate vision effectively, and have supported clients in raising significant capital by presenting a polished, professional story.

Scalable Educational and Course Content

For SaaS companies aiming to educate their user base or create internal training materials. What a Story produces clear, consistent, and professionally animated educational videos. This content can onboard new users, explain advanced features, or form the backbone of a customer education portal, reducing support tickets and empowering users.

Right Suite is a go-to-market validation platform designed to eliminate the costly guesswork from launching products. It provides founders, early-stage startups, and agencies with a simulated testing ground for every critical component of their GTM strategy. Instead of using the live market—and burning precious pipeline or ad spend—as a testing ground, users can run fast, data-backed simulations against a library of 100+ modeled buyer archetypes. In about 20 minutes, the platform delivers clear answers to fundamental questions: Who is most likely to buy? What price will they pay? Which message will resonate? The product is structured as a suite of focused tools—RightAudience, RightPositioning, RightPrice, RightChannel, RightEngagement, RightAd, and RightMessaging—each targeting a specific strategic pillar. This modular approach allows teams to start where they're stuck, validate decisions with confidence, and prioritize the highest-signal strategy before a full-scale launch. By shifting from assumptions to evidence, Right Suite helps reduce the overwhelming risk of GTM failure, empowering teams to launch with precision and clarity.

What a Story is a premier video production agency specializing in creating high-impact, custom video content for software and SaaS companies. It operates on the principle that a powerful video is the ultimate tool to cut through market noise, explain complex products, and drive measurable business growth. The agency serves a discerning clientele, from ambitious startups to established industry leaders, with a proven focus on generating tangible results like increased conversion rates, MRR growth, and successful funding rounds. Their core value proposition lies in a deep, specialized understanding of the SaaS landscape, translating technical features into compelling narratives that resonate with both investors and end-users. With a refined, efficient process and an unwavering commitment to quality, What a Story positions itself not just as a production service, but as a strategic partner dedicated to making your product unforgettable and your marketing goals achievable.

How does Right Suite simulate buyers?

Right Suite uses a sophisticated library of over 100 modeled buyer archetypes, built from aggregated market data and behavioral patterns. These models simulate the decision-making processes, biases, and preferences of real-world buyers across different industries and roles. When you run a test, your offer is evaluated against these archetypes to generate predictive data on engagement and conversion.

What is a credit and how many do I need?

A credit is the unit used to run analyses within Right Suite. Each GTM test (e.g., testing a price point, validating an audience segment) costs between 1 to 3 credits, depending on the complexity of the analysis. The Starter plan includes 15 credits per month, which is typically enough to validate 5-10 key GTM decisions as you build your strategy.

Who is Right Suite designed for?

Right Suite is primarily designed for early-stage startup founders, product launch teams, and marketing agencies. It is ideal for anyone who needs to validate critical go-to-market assumptions quickly and affordably before committing significant resources. It helps those who cannot afford to use the live market as their first and most expensive testing ground.

Can I use the tools independently?

Yes, the suite is modular. You can use RightAudience, RightPrice, RightMessaging, or any other tool independently based on your immediate need. Your subscription credits are pooled and can be used across any of the products, allowing you to mix and match tests to address specific strategic questions as they arise.

How much does it cost to create a video?

Project costs typically range from $2,500 to $25,000. The final price depends on several factors including video complexity, length, style of animation, and project deadline. The agency encourages a consultation to provide a precise, customized quote based on your specific goals and requirements, ensuring transparency and alignment from the outset.

What is your production process like?

What a Story follows a refined, three-step core process for efficiency and clarity. First, you explain your product to their experts for a tailored strategy. Second, you brainstorm the ideal script with your dedicated Creative Director. Finally, they handle design and production while you provide feedback through unlimited revisions. This systematic approach is designed to be user-friendly and deliver high-quality results consistently.

Do you work exclusively with SaaS companies?

While they cater to a wide range of clients, What a Story has a specialized focus and deep expertise in the SaaS industry. Their portfolio, process, and marketing perks are specifically optimized to address the unique challenges and opportunities of marketing software products, making them a preferred partner for SaaS leaders and startups alike.

What kind of results can I expect from a video?

While results vary, What a Story has a documented history of driving significant business outcomes for clients. Past successes include increasing conversion rates by 50%, generating substantial sales through organic reach, and boosting monthly recurring revenue (MRR) by tens of thousands of dollars. They treat every project as a case study focused on achieving your specific growth objectives.

Right Suite is a go-to-market validation platform that helps founders test critical assumptions about their pricing, messaging, and audience before launch. It falls into the categories of AI-assisted marketing and software, designed to de-risk product introductions with simulated buyer feedback. Users may explore alternatives for various reasons, such as budget constraints, a need for different feature integrations, or a preference for a different user experience. Some may seek more specialized tools for a single aspect of GTM, like deep-dive pricing analytics, while others might want a broader all-in-one marketing suite. When evaluating alternatives, consider the core problem you need to solve. Key factors include the tool's ability to generate actionable, data-backed insights quickly, its flexibility to test different GTM hypotheses, and the overall cost relative to the value it provides in reducing costly market missteps.

What a Story is a premium video production and creative agency, specializing in custom, high-impact videos for businesses. It operates in the full-service video production category, offering end-to-end services from strategy to final delivery for clients ranging from startups to large corporations. Users often explore alternatives for several reasons. Budget constraints can make a full-service agency cost-prohibitive for some projects. Others may seek more hands-on control through DIY platforms, require a different style or niche expertise, or simply want to compare the value and process of different service providers. When evaluating alternatives, consider your core needs. Key factors include the level of creative control you desire, the specific type of video expertise required, the overall project budget, and the importance of a collaborative, revision-friendly process. The right choice balances quality output with a workflow that fits your resources and goals.