What a Story

What a Story is a premier video production agency specializing in creating high-impact, custom video content for software and SaaS companies. It operates on the principle that a powerful video is the ultimate tool to cut through market noise, explain complex products, and drive measurable business growth. The agency serves a discerning clientele, from ambitious startups to established industry leaders, with a proven focus on generating tangible results like increased conversion rates, MRR growth, and successful funding rounds. Their core value proposition lies in a deep, specialized understanding of the SaaS landscape, translating technical features into compelling narratives that resonate with both investors and end-users. With a refined, efficient process and an unwavering commitment to quality, What a Story positions itself not just as a production service, but as a strategic partner dedicated to making your product unforgettable and your marketing goals achievable.

End-to-End SaaS Video Production

What a Story provides a complete, hassle-free production journey tailored for SaaS products. From the initial strategy session to final delivery, they handle scriptwriting, storyboarding, UI animation, sound design, and video marketing strategy. This holistic approach ensures a cohesive final product that accurately represents your brand and speaks directly to your target audience, all managed through a single, dedicated point of contact.

Data-Backed Results and Social Proof

The agency's credibility is built on demonstrated success. They showcase impressive metrics from their portfolio, including helping clients raise over $1 billion, achieving 3x MRR growth within three months for some, and maintaining a 100% client satisfaction rating. This focus on concrete outcomes, rather than just artistic merit, provides clients with confidence that their investment will contribute directly to key business objectives.

Unlimited Revisions and Dedicated Support

What a Story commits to a collaborative and flexible process, offering unlimited revisions during the production stages. Clients are paired with a dedicated Creative Director and have the freedom to provide extensive feedback on scripts, designs, and edits. This ensures the final video aligns perfectly with their vision without the stress of restrictive change limits or additional fees.

Exclusive Video Marketing Perks

Beyond just video creation, clients gain access to the agency's expertise in video marketing. This includes strategic guidance on how to deploy the video for maximum impact across platforms, from social media ads to event launches. These perks are designed to help the video work harder, extending its value and ensuring it integrates effectively into the client's broader marketing ecosystem.

Explainer Videos for Complex SaaS Products

Ideal for startups with innovative but complicated technology. What a Story excels at distilling intricate features and workflows into simple, engaging explainer videos. This clarifies the product's core value proposition for potential customers, reducing friction in the sales funnel and driving user adoption by making the complex easily understandable.

High-Conversion Product Demos and Walkthroughs

Used to guide potential customers through a product's user interface and key functionalities. These videos serve as powerful sales tools on landing pages or in sales pitches, demonstrating the product in action. They build trust, pre-empt common user questions, and are designed specifically to increase conversion rates and shorten the sales cycle.

Fundraising and Investor Pitch Videos

Tailored for SaaS companies seeking investment. What a Story crafts compelling narratives that showcase the product's market fit, innovation, and growth potential. These videos are designed to capture investor attention quickly, communicate vision effectively, and have supported clients in raising significant capital by presenting a polished, professional story.

Scalable Educational and Course Content

For SaaS companies aiming to educate their user base or create internal training materials. What a Story produces clear, consistent, and professionally animated educational videos. This content can onboard new users, explain advanced features, or form the backbone of a customer education portal, reducing support tickets and empowering users.

How much does it cost to create a video?

Project costs typically range from $2,500 to $25,000. The final price depends on several factors including video complexity, length, style of animation, and project deadline. The agency encourages a consultation to provide a precise, customized quote based on your specific goals and requirements, ensuring transparency and alignment from the outset.

What is your production process like?

What a Story follows a refined, three-step core process for efficiency and clarity. First, you explain your product to their experts for a tailored strategy. Second, you brainstorm the ideal script with your dedicated Creative Director. Finally, they handle design and production while you provide feedback through unlimited revisions. This systematic approach is designed to be user-friendly and deliver high-quality results consistently.

Do you work exclusively with SaaS companies?

While they cater to a wide range of clients, What a Story has a specialized focus and deep expertise in the SaaS industry. Their portfolio, process, and marketing perks are specifically optimized to address the unique challenges and opportunities of marketing software products, making them a preferred partner for SaaS leaders and startups alike.

What kind of results can I expect from a video?

While results vary, What a Story has a documented history of driving significant business outcomes for clients. Past successes include increasing conversion rates by 50%, generating substantial sales through organic reach, and boosting monthly recurring revenue (MRR) by tens of thousands of dollars. They treat every project as a case study focused on achieving your specific growth objectives.