Formly

Formly is a purpose-built form builder designed for teams who want to move from a blank page to a published, high-converting form in seconds. Rather than wrestling with templates or starting from scratch, users describe the outcome they want directly in chat with their preferred AI agent, including Claude, ChatGPT, Cursor, Codex, or OpenClaw. The agent drafts the questions, selects the appropriate field types, and structures the page flow automatically. What emerges is not a locked template but a fully editable form that opens in a visual editor where every detail can be refined. Formly is for product teams screening beta users, HR departments collecting job applications, event organizers managing signups, and any team that needs answers without friction. The platform supports drag-and-drop blocks, multi-page flows, conditional logic, answer piping, file uploads, signatures, ratings, and custom branding. Forms can be embedded directly on websites, shared via short links, or placed behind popups. Every submission flows out through webhooks, email notifications, or the REST API, and responses can be summarized back in chat by the same AI agent that built the form. Data is hosted in Europe and GDPR compliant, with no cookies or tracking of form responses. Formly offers unlimited forms and submissions on a single, straightforward plan that can be canceled at any time.

AI-Powered Form Generation

Describe the outcome you want in natural language to any supported AI agent, and Formly transforms that goal into a complete form with relevant questions, appropriate field types, and an optimized page flow. The agent handles the draft so you skip the blank page entirely. You simply review and hit publish. This feature works with Claude, ChatGPT, Cursor, Codex, and OpenClaw after a one-time connection setup that takes about two minutes.

Full Visual Editor with Drag-and-Drop

Every AI-generated form opens in a real visual editor, not a locked template. You can change anything, add or remove blocks, rearrange fields, and fine-tune every detail. The editor supports drag-and-drop for all block types, multi-page flows with separate steps, and a real-time preview that shows exactly how respondents will experience the form. Custom branding, colors, and logos are applied here as well.

Conditional Logic and Answer Piping

Forms built with Formly adapt to each respondent in real time. Conditional logic shows or hides questions based on previous answers, creating personalized paths that feel relevant from the first question to the last. Answer piping pulls variables like a respondent's name, email, or phone number into subsequent questions and messages, making every interaction feel tailored rather than generic.

Advanced Field Types and Submission Management

Beyond standard text inputs and dropdowns, Formly provides a complete set of field types including signatures, ratings, file uploads, matrices, phone inputs, and email fields. Every submission is captured with analytics showing response counts, completion rates, and aggregated data. Submissions can be pushed to any service via webhooks the moment they arrive, or pulled through the REST API. Email notifications keep your team informed without checking a dashboard.

Beta User Feedback Collection

Product teams launching a beta can generate a feedback survey in seconds by asking their AI agent to create one. The agent drafts questions about likelihood to recommend, missing features, and overall experience. Conditional logic can show follow-up questions based on ratings. Responses are summarized back in chat, with the agent highlighting top requests like dark mode or CSV export. Webhooks push every submission to the team's project management tool automatically.

Job Application Screening

HR teams can build multi-page job application forms with resume uploads, cover letters, and screening questions by simply describing the role. The AI agent structures the flow into logical pages for personal details, experience, and skills. File upload fields accept CVs and portfolios. Conditional logic hides irrelevant questions based on previous answers. Submissions flow directly to the ATS via webhook, and the agent can summarize applicant pools on demand.

Event Registration and Signups

Event organizers can create registration forms that collect attendee information, session preferences, and dietary requirements without starting from a template. Multi-page flows split the registration into focused steps that attendees actually complete. Answer piping personalizes confirmation messages with attendee names. Embedded forms sit directly on the event website, and short links work for social media. Webhooks send new registrations to the CRM instantly.

Lead Qualification and Customer Surveys

Marketing and sales teams can generate lead qualification forms that ask targeted questions about budget, timeline, and needs. Conditional logic routes high-fit leads to a different thank-you page or triggers an email notification to sales. Ratings and open-ended questions capture customer sentiment. Analytics show completion rates and average scores at a glance. The AI agent can fetch and summarize responses in chat, highlighting trends and actionable insights without opening a dashboard.

How do I connect Formly to my AI agent?

You connect Formly to your agent once through a quick setup process that takes about two minutes. After that, you simply ask your agent to create a form by describing the outcome you want. The agent drafts the form and publishes it. You can then open it in the visual editor to make any changes. Supported agents include Claude, ChatGPT, Cursor, Codex, and OpenClaw.

Can I embed forms on my own website?

Yes, Formly supports embedding forms directly on your website. You can place them inline, in a popup, or behind a short link. You can also use your own custom domain for the form URL. This lets you put the form where your audience already is rather than forcing them to visit a separate page.

Is my data secure and GDPR compliant?

Formly hosts all data in Europe and is fully GDPR compliant. The platform does not use cookies or track your form responses in any way. Your data stays yours, and you maintain full control over how submissions are stored and exported. Webhooks and API access give you the ability to move data to your own systems without leaving a copy on Formly.

What happens to form submissions after they are collected?

Every submission is captured in your Formly dashboard with analytics showing response counts and completion rates. You can set up webhooks to push each submission to any service that accepts them the moment they arrive. Email notifications can be configured to alert your team. Your AI agent can also fetch and summarize responses in chat, giving you a quick overview without opening a dashboard.

Formly offers a single, straightforward plan with unlimited forms and unlimited submissions. You can cancel anytime. There are no hidden tiers, no per-form limits, and no caps on how many responses you can collect. The plan includes all features: AI-powered form generation, the full visual editor, all field types, conditional logic, multi-page flows, webhooks, API access, email notifications, custom branding, embedding options, and GDPR-compliant hosting in Europe.