HostAd

HostAd is a self-serve digital out-of-home (DOOH) advertising platform designed exclusively for the Ukrainian market. It fundamentally reimagines how businesses connect with local audiences by eliminating the traditional barriers of agency involvement, long-term contracts, and complex paperwork. For advertisers, HostAd provides a map-based interface where they can browse and select specific venues such as cafés, salons, barbershops, coworking spaces, and other high-traffic locations. Once a venue is chosen, a campaign can be launched on its digital screens in just minutes. Payment is calculated by the second, offering unprecedented flexibility and cost control. This model allows even small businesses with minimal budgets to run highly targeted, local advertising campaigns. For venue owners, HostAd presents a unique passive income opportunity. By hosting a free screen in their establishment, they earn revenue from the airtime sold to advertisers, turning their existing customer traffic into a new profit stream. A key innovation is the integration of QR codes within the advertisements. These codes transform traditional, untrackable offline impressions into measurable digital interactions, allowing advertisers to track clicks, conversions, and campaign performance with the same precision as online ads. The entire ecosystem is managed through a single online dashboard, providing real-time analytics, digital documentation, and complete transparency in pricing and performance. HostAd is built for businesses that value speed, efficiency, and data-driven decision-making in their offline marketing efforts.

Map-Based Venue Selection

HostAd replaces the tedious process of visiting offices and negotiating with managers. Advertisers use an interactive online map to browse all available venues in real time. Each location displays key characteristics, audience demographics, and estimated pricing. This visual and data-rich interface allows for informed, strategic decisions about where to place ads for maximum local impact.

Pay-Per-Second Pricing

Traditional out-of-home advertising often requires large, fixed budgets for long periods. HostAd introduces a revolutionary pay-per-second model. Advertisers only pay for the exact airtime their campaign uses. This granular pricing removes financial waste, makes advertising accessible to businesses of all sizes, and allows for precise budget management without hidden fees or minimum commitments.

Integrated QR Code Tracking

Offline advertising has historically struggled with measurability. HostAd solves this by embedding dynamic QR codes into every advertisement displayed on venue screens. When a customer scans the code, it creates a direct, trackable link between the offline impression and an online action, such as a website visit or a special offer redemption. This provides concrete data on campaign effectiveness.

Complete Digital Management

Every step of the advertising process, from venue selection and payment to campaign management and performance reporting, is handled entirely online. Advertisers access a single, unified dashboard to launch campaigns, monitor statuses, view photo reports, and download digital contracts and invoices. This eliminates paperwork, reduces administrative overhead, and provides a seamless, efficient user experience.

Local Promotion for Small Businesses

A new café in Kyiv wants to attract nearby office workers during lunch hours. Using HostAd, the owner selects coworking spaces and barbershops within a one-kilometer radius on the map. They launch a 15-second video ad showcasing their lunch specials, paying only for the seconds the ad runs. A QR code in the ad leads directly to a discount coupon, enabling the café to track exactly how many people visited from the campaign.

Event and Workshop Announcements

A local yoga studio is hosting a weekend workshop. Instead of expensive billboards, the studio owner uses HostAd to target health-conscious audiences by selecting venues like fitness clubs and healthy food cafés. The campaign runs for three days leading up to the event. The pay-per-second model keeps costs low, and the QR code allows attendees to register instantly from the screen.

Brand Awareness for a New Product Launch

A Ukrainian skincare brand is launching a new moisturizer. To generate buzz in a specific neighborhood, the brand uses HostAd to run a visually striking ad on screens in high-end hair salons and beauty studios. The campaign runs for one week, targeting female audiences aged 25-45. The built-in analytics provide detailed reports on impressions and QR code scans, measuring brand reach.

Driving Foot Traffic to a Retail Store

A bookstore in a busy shopping district wants to increase afternoon visitors. The owner selects nearby cafés and co-working spaces on HostAd, places where potential readers spend time. They run a campaign featuring a new bestseller with a QR code that offers a 10% discount upon in-store presentation. This directly connects the offline ad to an in-store purchase, making the campaign highly measurable.

Can I browse available screens without creating an account?

Yes. HostAd offers a guest browsing mode that allows you to explore the entire map of available venues. You can view each location's characteristics, see sample pricing, and get a feel for the platform. However, to book a screen, launch a campaign, or access detailed analytics and performance reports, you will need to complete a free registration.

How quickly can I launch my advertising campaign?

The process is designed for speed. After selecting your desired venues and uploading your creative, you can complete the payment online. In most cases, your campaign will be reviewed and approved within minutes. Once approved, it will begin displaying on the selected screens according to your scheduled time slots, often within the same hour.

What payment methods are accepted on the platform?

HostAd supports a variety of secure online payment methods to provide maximum convenience for advertisers. The platform is designed for full digital transactions, so you can pay directly through your account dashboard using popular local and international options. All pricing is transparent, with no hidden fees, and you only pay for the exact airtime you purchase.

How do I track the performance of my campaign?

HostAd provides a comprehensive analytics dashboard within your account. You can view real-time data on the number of impressions your ad has generated, the total airtime played, and the number of times your QR code was scanned. Detailed reports, including photo verification of your ad on the screens, are available digitally, allowing you to measure your return on investment accurately.