Elmo

Elmo is a focused, open-source AI visibility tracking tool built for brands that want to understand and control how they appear across AI models. In an era where AI-generated responses increasingly shape consumer perception, Elmo gives you the precise data you need to see exactly what models like ChatGPT, Claude, Gemini, Grok, Mistral, Perplexity, Copilot, and DeepSeek say about your brand. This product is purpose-built for marketing managers, brand strategists, and data analysts who recognize that traditional SEO is no longer enough. Elmo monitors mentions, analyzes citations, and benchmarks your brand against competitors across every major AI platform. The platform is self-hosted by design, ensuring your data remains secure and accessible without vendor lock-in. You own your infrastructure and your insights. With Elmo, you can track visibility across any prompt and any model, filter by time range and tags, and see per-prompt visibility scores with trend lines. The tool also provides deep citation analysis, showing which domains and URLs AI models cite most frequently. Whether you are optimizing content for AI visibility or responding strategically to shifts in AI behavior, Elmo delivers the clarity you need to maintain a competitive edge in an increasingly AI-driven world.

Dashboard

Your AI visibility command center. This feature provides a single-pane view of your current visibility, historical trends, citation category breakdowns, specific cited pages, and key performance metrics. Everything you need to understand your brand's AI presence is presented at a glance, allowing you to make quick, informed decisions without digging through multiple reports.

Visibility Tracking

Track visibility across every prompt and every model with precision. Filter by AI model, time range, and custom tags to isolate specific scenarios. Each prompt displays a visibility score with trend lines that compare your brand against competitors. This granular view helps you understand exactly where your brand appears and where it is missing in AI conversations.

Citation Analysis

Understand where AI models get their information about your brand. Elmo reveals which domains and URLs are cited most frequently, tracks new and dropped sources over time, and breaks down citations by category including brand mentions, competitor mentions, social media, and other sources. This feature helps you identify which content strategies are driving AI visibility.

Competition Benchmarking

See how you stack up against the competition with clear, comparative data. Elmo displays your brand's AI mention rate alongside competitors, showing who dominates which prompts. This feature identifies gaps in your AI visibility and helps you prioritize which areas need attention to close the gap with market leaders.

Deep Dive Response Inspection

Drill into any individual AI response to see exactly what each model said. This feature shows which brands were mentioned, what sources were cited, and how the response was constructed. You can inspect the raw output from ChatGPT, Claude, Gemini, or any other supported model to understand the context and accuracy of your brand's mentions.

Trend Tracking

Watch how your brand's AI visibility changes over months and compare it against competitors. Elmo tracks visibility trends over customizable time ranges, such as 12 months, and shows percentage point changes year over year. This feature helps you spot the impact of content changes, market shifts, and competitive moves on your AI presence.

Brand Visibility Monitoring

Marketing managers use Elmo to continuously monitor how their brand is mentioned across all major AI models. By tracking mentions in real time, they can quickly identify positive or negative shifts in AI perception. This allows them to respond strategically, whether that means amplifying successful content or addressing inaccuracies in AI responses before they affect brand reputation.

Competitive Intelligence

Brand strategists leverage Elmo to benchmark their AI visibility against competitors. By understanding which competitors dominate specific prompts and categories, they can identify gaps in their own strategy. This intelligence informs content creation, PR efforts, and SEO adjustments to capture more AI mentions and improve market positioning.

Content Optimization for AI

Data analysts and content teams use citation analysis to understand which sources AI models trust most. By seeing which domains and URLs are cited, they can optimize existing content and create new assets that are more likely to be referenced by AI models. This data-driven approach ensures content investments directly improve AI visibility.

AEO Strategy Development

Agencies and in-house teams use Elmo to build and refine Answer Engine Optimization (AEO) strategies. The tool provides the raw data needed to understand how different prompts and models behave. Teams can test content changes, track visibility improvements over time, and report clear ROI on AEO efforts to stakeholders.

What AI models does Elmo support?

Elmo supports a wide range of AI models including ChatGPT, Claude, Gemini, Grok, Mistral, Perplexity, Copilot, DeepSeek, Google AI Mode, and Google AI Overviews. You can also track any other model by bringing your own API keys or using OpenRouter for additional coverage.

Is Elmo self-hosted and what does that mean?

Yes, Elmo is designed to be self-hosted. This means you run the software on your own infrastructure, giving you full control over your data. There is no vendor lock-in, no data sharing with third parties, and no risk of losing access to your insights. You own everything, from the source code to the data it generates.

How do I get started with Elmo?

Getting started is quick. You can install the Elmo CLI globally using npm with the command npm install -g @elmohq/cli. Then run elmo init to set up your first project. The tool is designed to be deployed in minutes, and full documentation is available to guide you through configuration and customization.

Can I track competitor visibility with Elmo?

Yes, competitor tracking is a core feature. You can add competitors to your prompts and Elmo will compare your brand's mention rate against theirs. The competition view shows a ranked list of brands with visibility percentages, helping you understand who dominates specific prompts and where you need to improve.

Elmo offers three pricing tiers. The Self-Hosted plan is free at $0 and includes unlimited prompts, all AI models, citation analysis, competitor tracking, full source code access, and community support. The Cloud plan is coming soon and will include everything in Self-Hosted plus managed hosting, automatic updates, priority support, daily backups, and usage analytics. The White Label plan is custom priced and includes everything in Cloud plus custom branding, custom domain, SSO, a shared Slack channel, and prioritized features. Contact the team for white label pricing details.