Sentaiment

About Sentaiment

Sentaiment is the definitive AI brand perception platform, designed to give marketing, communications, and PR teams unprecedented visibility and control over how their brand is represented by the world's most influential AI models. In an era where 89% of B2B buyers use AI like ChatGPT, Claude, and Gemini to research vendors, your brand's AI narrative is now a critical asset. Sentaiment moves you from flying blind to operating with clarity. It instantly audits how these models describe your brand, uncovering risks and identifying opportunities hidden within AI-generated responses. The platform goes beyond simple monitoring, providing model-specific, actionable steps to correct misrepresentations, reinforce strengths, and proactively shape the narratives that will shape the market. Sentaiment is built for marketers, offering honest analysis based on real model queries—not synthetic tests—and practical tools to ensure your digital presence aligns with what large language models expect to see.

Features of Sentaiment

Perception Audit

Sentaiment automates a comprehensive audit by querying over 50 brand-specific scenarios across major AI models including ChatGPT, Claude, Gemini, Perplexity, Grok, and Llama. This process, completed in just five minutes, provides a complete picture of your brand's current AI footprint, eliminating guesswork and manual data collection to deliver standardized, actionable insights instantly.

Echo Score & Analysis

Gain immediate understanding with your unified Echo Score, a proprietary metric that quantifies how clearly and consistently AI models describe your brand. The dashboard breaks down this score to show which topics, claims, and sources drive your perception, allowing you to spot narrative gaps, inconsistencies, and drift over time across all monitored models in one centralized view.

Model-Specific Suggested Actions

Move from insight to impact with prioritized, model-specific recommendations. Sentaiment provides clear, actionable steps to fix errors, update outdated information, and strengthen your desired positioning. Each suggestion is ranked by impact and effort, and includes precise copy and technical schema guidance to ensure changes are effective and understood by AI.

Executive Reporting & Trend Tracking

Simplify stakeholder communication with automated, exportable reports. Share straightforward summaries of your Echo Score trends, key perception drivers, and planned corrective actions with your team or board. The platform continuously tracks changes over time, providing an automated historical record of your AI brand perception journey.

Use Cases of Sentaiment

Proactive Brand Protection for PR Teams

Communications and PR teams use Sentaiment to conduct pre-emptive audits, identifying potential misrepresentations or outdated narratives before they escalate into public relations crises. By understanding exactly what AI says, teams can strategically correct information at the source, ensuring brand integrity is maintained across the AI landscape that shapes public opinion.

Strategic Content Alignment for Marketing

Marketing departments leverage the platform to audit their brand's AI narrative against core messaging pillars. Insights from the Echo Score and Suggested Actions guide content strategy, informing updates to website headers, meta descriptions, and structured data (schema) to better align with how LLMs consume and reproduce information, closing the exposure gap.

Vendor & Investment Due Diligence

Business development and investment professionals employ Sentaiment to research potential partners or acquisition targets. By running a Perception Audit on another entity, they can quickly uncover the dominant AI narrative surrounding that brand, revealing potential reputational risks or strategic strengths that may not be apparent through traditional research alone.

Competitive Intelligence and Market Positioning

Brands utilize Sentaiment to monitor not only their own AI perception but also that of key competitors. This comparative analysis reveals strategic gaps and opportunities in the market's AI-driven narrative, allowing teams to differentiate their positioning and capitalize on weaknesses in how competitors are represented by models like ChatGPT and Claude.

Frequently Asked Questions

How does Sentaiment get its data?

Sentaiment provides honest analysis by reading the models directly. We run real, live queries against the actual AI models like ChatGPT, Claude, and Gemini using a sophisticated set of over 50 brand-specific scenarios. We do not rely on synthetic tests or simulated environments, ensuring the insights you receive reflect genuine user experiences.

What is the Echo Score?

The Echo Score is a proprietary, unified metric developed by Sentaiment to measure your brand's AI perception health. It evaluates the clarity and consistency of how top AI models describe your brand. A higher score indicates a strong, aligned narrative, while a lower score highlights fragmentation or misrepresentation that needs corrective action.

How long does it take to see results?

You can get your first Echo Score and complete Perception Audit in about 5 minutes after setup. Implementing the platform's Suggested Actions—such as updating website content or schema—can lead to visible improvements in AI model responses as those models recrawl and reprocess the updated information, with many brands reporting improved visibility within 30 days.

Which AI models does Sentaiment monitor?

The platform currently tracks and analyzes the world's most influential large language models and AI assistants. This includes OpenAI's ChatGPT, Anthropic's Claude, Google's Gemini, Perplexity AI, xAI's Grok, and Meta's Llama. We continuously evaluate and add new models as they gain significant market influence and user adoption.

Pricing of Sentaiment

Sentaiment offers a 14-day free trial with full platform access. Paid plans start from $10 per month for the "Monitor" tier, which includes tracking for 1 entity (e.g., one brand or product) and focuses on ChatGPT analysis. Annual billing provides a savings of 17% compared to monthly payments. Higher-tier plans are available to monitor multiple entities and access analysis across all major AI models, with specific pricing details available on the Sentaiment website.